“This technology is here to stay,” she said.
One of her Instagram followers, Sanjay Patel, asked: “How are you going to control your image and your voice if the organisation you sold to gets hacked? Worse still, what if they just copy your image/voice and use it without your permission and you lose out on money because somebody has impersonated you? The laws are not in place to protect you against this currently.” The Screen Actors Guild (Sag-Aftra), which is backed by George Clooney, Matt Damon, Brian Cox and Susan Sarandon, has warned that “artificial intelligence poses an existential threat to creative professions”. He added: “By upholding our compliance culture, we ensure that all content produced adheres to ethical standards, giving clients and our partners the assurance of accuracy, genuineness, and appropriateness in all communication mediums.” ‘Existential threat’ “Transparency is a core element of our relationship with Jamie – we maintain an open communication channel with her, and share use cases and intentions for her avatar. Hugosave said it has agreed what would once have been known in the industry as a “nudity” or ethical clause, to reassure Yeo that her AI-generated image will not be used inappropriately in future.īraham Djidjelli, chief product officer at Hugosave, said: “Our commitment to accuracy, sincerity and propriety ensures that any content featuring Jamie’s avatar aligns with our values and principles.
“But for now, the benefits outweigh the threats, as I work in bursts and the client gets great value – additional content. “Am I concerned that my likeness and voice could be used to misrepresent me (or worse)? Yes,” she said. Even Yeo admitted she had concerns, but said the bigger fear is getting left behind as technology evolves.
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